Bell Sport & Classic new tailored customer experiences
Bell Sport & Classic has partnered with leading specialist insurers First Point, and prestige automotive finance provider, Charles & Dean, to offer customers a host of exciting and exclusive bespoke automotive experiences.

With First Point as Bell Sport & Classic’s preferred insurance provider and Charles & Dean as its finance provider, the three brands are ideally positioned to offer mutually beneficial products and services to their respective customers.

Over the course of this coming year, the partners have planned a calendar of carefully tailored, enthusiast focused experiences, centring around a shared passion for cars and motorsport. The line-up of activities is set to include thrilling track events, along with preferential access to some of the UK’s premier automotive occasions. Further details will be revealed in the coming weeks and months.

To mark the announcement, Bell Sport & Classic has also revealed a stunning new livery for its Ferrari 488 Challenge race car, bearing the names of their new partners. The 488 will be running throughout the 2022 season supporting track days and special events for customers.

Tim Kearns, managing director of Bell Sport & Classic, commenting on the announcement, said: “We are thrilled to partner with two businesses of the calibre of First Point Insurance and Charles & Dean, powerful brands whose profiles, values and offerings perfectly dovetail with our own.

“As a trio, we are resolutely focused on delivering truly exemplary experiences to our customers, whether in the form of highly complementary service offerings, or the thrilling line-up of events which will be held over the coming months. Our overriding aim will be to have fun, though, creating new friendships and building on existing ones – something we take great pride in at Bell Sport & Classic.”

Andrew Palmer, Owner of First Point, added: “Working at the top end of automotive insurance, we look to support individuals with tailored insurance services across their entire portfolio – whether it be in a personal or business capacity. Partnering with Bell Sport & Classic and Charles & Dean perfectly aligns with our objectives and plans for growth at the upper end of the classic and performance car world.”

Simon Grace, Director, Charles & Dean, continued: “At Charles & Dean we’ve become renowned for providing highly personalised finance solutions to individuals and businesses. With this partnership, we can build on our continued success in the specialist automotive and motorsport finance space. The calendar of exciting events will give us the opportunity to forge new relationships with customers with two other brands who appreciate the personal approach.”

Kearns concluded: “We are all immensely excited to watch these partnerships develop and bear fruit in the future, and cannot wait to reveal more about the sensational line up of events we have in store. Stay tuned for further announcements in the coming weeks and months.”


Leave a comment